Dee Poon, President of Brands and Retailing, Shares Insights at Superbridge Summit 2024 in Dubai

Dee Poon, President of Brands and Retailing, attended Superbridge Summit 2024 in Dubai, held at the One & Only One Za’abeel. The event gathered industry leaders, policymakers, and experts to “Innovate for Next Gen.” Through a series of panels, workshops, and networking sessions, attendees engaged in meaningful dialogue on pressing issues and opportunities in the global and ASEAN landscape, fostering collaboration and innovative solutions for the region’s growth.

Dee spoke on the panel “What’s Next for ASEAN” centered on ASEAN’s potential to become the world’s fourth-largest economy by 2030, driven by its rich natural resources and a youthful, dynamic population. This growth is complemented by ongoing enhancements in governance and business frameworks, positioning ASEAN as a magnet for global investment.

Expressing optimism about the future of ASEAN, the insights shared during the event painted a picture of a region for growth, with a commitment to balancing economic advancement with social and environmental responsibilities. As we continue to expand our footprint globally and within ASEAN, it is vital to ensure that this footprint is a green one.